LGE Canada

  • Manager, Digital Marketing

    Location CA-ON-North York
    Posted Date 1 month ago(9/17/2018 5:09 PM)
    Job ID
    2018-1595
    # Positions
    1
    Category
    Marketing
  • Overview

    If you live and breathe digital marketing, we want to talk to you. We’re looking for a Digital Marketer who has a strong background in web, SEO/SEM, social media, email, analytics, lead generation and online advertising. Experience in B2C and B2B is preferred as this role will support our Home Electronics division and our B2B business unit. This role will work cross functionally as a digital marketing expert – partnering with Brand, Sales and Corporate Communications. The ideal candidate will also have an interest in channel marketing and relationship building.   

    Responsibilities

    • Build, execute and optimize strategic digital campaigns across multiple channels and platforms for Home Electronics division;
    • Execute lead generation campaigns (including SEO/SEM, digital advertising, social media, email campaigns, events, webinars and more) to support B2B business unit;
    • Work cross functionally and with multiple digital agency partners to assist with building digital campaigns from start to finish;
    • Utilize Google Analytics to monitor and analyze LG.com web traffic metrics and suggest solutions to boost web presence;
    • Make recommendations based on results of campaigns, marketing and industry trends, and communicate your findings to a variety of stakeholders;
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
    • Assist with managing products on LG.com from product creation to monitoring and updating, as required;
    • Collaborate with internal teams and HQ to create landing pages and optimize user experience;
    • Build compelling presentations to present digital plans and results to senior team;
    • Work with our key partners & retailers on co-op digital marketing efforts, helping grow LG's share of online voice;
    • Serve as digital advisor by educating the organization on digital marketing best practices and trends, and helping to evangelize digital marketing throughout the corporation;
    • Evaluate emerging technologies;
    • Provide thought leadership and perspective for adoption where appropriate.

    Qualifications

    • College or University Degree in Marketing or Digital;
    • 7+ years relevant work experience within digital at a manufacturer, retailer, advertising, marketing or interactive firm;
    • Strong multi-tasking & project management skills, comfortable in a fast-paced environment;
    • Strong communication skills, detail oriented;
    • Data-driven mindset - you love numbers and figuring out what they mean;
    • Curious and creative - you’re a problem solver who loves to try new things;
    • Highly motivated with strong self-management;
    • Ability to work independently and collaboratively;
    • Possess passion for tech and innovation;
    • Love both strategy and execution.

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