LGE Canada

  • Senior Manager, Corporate Communications (PR & Sponsorships)

    Location CA-ON-North York
    Posted Date 1 month ago(9/17/2018 5:01 PM)
    Job ID
    # Positions
  • Overview

    LG Electronics Inc. is looking for a candidate to fill a position in our Marketing division.  As the successful candidate, you will be responsible for managing relationships with a variety of media including tech, business, local and vertical, and across media types including blogs, online, print and broadcast, and for managing LGECI’s Corporate Sponsorships.


    Public Relations

    • Manage relationships with the PR agency and a variety of media partners and outlets including tech, business, local, and vertical and across media types including blogs, online, print and broadcast.
    • Work closely with marketing, sales, product management, US and HQ PR team.
    • Develop & execute overarching PR strategy to achieve PR objectives. Assist with company blog and company representation on other media outlets.
    • Provide industry analyst relations support.
    • Manage and attend media related events.
    • Manage speaking opportunities and awards programs.
    • Serve as company spokesperson on occasion.
    • Support product launches, marketing campaigns and partner programs
    • Develop and implement consumer promotional campaigns working with Brand Managers
    • Draft and editing press releases and by-line articles to high standard consistent with company messaging and editorial guidelines.
    • Develop and maintain good working relationships with the media – including local and national newspapers, trade magazines, radio, and television – and company’s spokespeople.
    • Responding to enquiries from reporters.
    • Reviewing editorial schedules and managing process to ensure the firm appears in all key features.
    • Assist with organization of press briefings, media training, photography, and press attendance at company seminars.
    • Publicize high-profile media coverage on company website and maintaining the PR site on company’s intranet.
    • Provide counsel to senior executives on messaging and media relations; host media interviews.
    • Write and distribute company announcements.
    • Assist in managing external PR agency activity as appropriate.
    • Manage online media kit.
    • Work closely with US and HQ stakeholders to support key industry events to optimize Canadian media representation & coverage.


    • Assist with developing, managing and implementing multiple sponsorship and communication projects
    • Responsible for developing, measuring and benchmarking the effectiveness of various sponsorship vehicles and strategies
    • Involvement in marketing related initiatives and research/PR activities
    • Work collaboratively within the marketing, sales and product management teams including global subsidiaries and external agencies
    • Develop & drive sponsorship strategy & executions working closely with agency partners


    • Bachelor’s degree in Communications or a related field
    • Minimum of 8+ years of relevant PR experience
    • Demonstrated success in implementing media campaigns (incl. social media).
    • Demonstrated success in securing media coverage in a variety of outlet types.
    • Demonstrated track record of developing successful working relationships with reporters and bloggers (references required).
    • Experience in developing successful creative consumer campaigns.
    • Experience in drafting & delivering presentations to various stakeholders
    • Experience in working closely with senior level executives.
    • Excellent written and oral communication skills .
    • Ability to manage multiple projects and demands at a time.
    • Excellent writing skills, with a high level of attention to detail.
    • Strong interpersonal skills, ability to develop relationships and communicate with all levels of management.
    • Effective working relationship with team members and manager across geographical locations.
    • Manage multiple projects effectively and meet tight deadlines
    • Ability to work both independently and within a team environment
    • Positive, enthusiastic team member that can perform well in a busy operation and remain calm under pressure
    • Ability to learn quickly and adapt to shifting priorities
    • Strong written and verbal communication skills
    • Highly organized with strong planning and execution skills
    • Experience managing and working in collaboration with creative agencies
    • Strong Microsoft Office skills including Word, PowerPoint and Excel
    • Adobe Photoshop, Adobe Illustrator, Adobe Acrobat an asset but not required 
    • French is an asset


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