LGE Canada

  • Senior Marketing Manager, PR and Sponsorship

    Location CA-ON-Toronto
    Posted Date 2 weeks ago(4/11/2018 2:22 PM)
    Job ID
    2018-1567
    # Positions
    1
    Category
    Marketing
  • Overview

    Senior Marketing Manager is responsible for managing the relationships with a variety of media including tech, business, local, and vertical and across media types including blogs, online, print and broadcast and manage LGECI’s Corporate Sponsorships.

    Responsibilities

     Public Relations

    • Manage relationships with the PR agency and a variety of media partners and outlets including tech, business, local, and vertical and across media types including blogs, online, print and broadcast.
    • Work closely with marketing, sales, product management, US and HQ PR team.
    • Develop & execute overarching PR strategy to achieve PR objectives. Assist with company blog and company representation on other media outlets.
    • Provide industry analyst relations support.
    • Manage and attend media related events.
    • Manage speaking opportunities and awards programs.
    • Serve as company spokesperson on occasion.
    • Support product launches, marketing campaigns and partner programs
    • Develop and implement consumer promotional campaigns working with Brand Managers
    • Draft and editing press releases and by-line articles to high standard consistent with company messaging and editorial guidelines.
    • Develop and maintain good working relationships with the media – including local and national newspapers, trade magazines, radio, and television – and company’s spokespeople.
    • Responding to enquiries from reporters.
    • Reviewing editorial schedules and managing process to ensure the firm appears in all key features.
    • Assist with organization of press briefings, media training, photography, and press attendance at company seminars.
    • Publicize high-profile media coverage on company website and maintaining the PR site on company’s intranet.
    • Provide counsel to senior executives on messaging and media relations; host media interviews.
    • Write and distribute company announcements.
    • Assist in managing external PR agency activity as appropriate.
    • Manage online media kit.
    • Work closely with US and HQ stakeholders to support key industry events to optimize Canadian media representation & coverage.

    Sponsorships

    • Assist with developing, managing and implementing multiple sponsorship and communication projects
    • Responsible for developing, measuring and benchmarking the effectiveness of various sponsorship vehicles and strategies
    • Involvement in marketing related initiatives and research/PR activities
    • Work collaboratively within the marketing, sales and product management teams including global subsidiaries and external agencies
    • Develop & drive sponsorship strategy & executions working closely with agency partners

    Qualifications

     

    • Minimum of 8+ years of relevant PR experience
    • Bachelors degree in Communications or a related field
    • Demonstrated success in implementing media campaigns (incl. social media)
    • Demonstrated success in securing media coverage in a variety of outlet types.
    • Demonstrated track record of developing successful working relationships with reporters and bloggers (references required).
    • Experience in developing successful creative consumer campaigns.
    • Experience in drafting & delivering presentations to various stakeholders
    • Experience in working closely with senior level executives.
    • Excellent written and oral communication skills .
    • Ability to manage multiple projects and demands at a time.
    • Excellent writing skills, with a high level of attention to detail.
    • Strong interpersonal skills, ability to develop relationships and communicate with all levels of management.
    • Effective working relationship with team members and manager across geographical locations.
    • Manage multiple projects effectively and meet tight deadlines
    • Ability to work both independently and within a team environment
    • Positive, enthusiastic team member that can perform well in a busy operation and remain calm under pressure
    • Ability to learn quickly and adapt to shifting priorities
    • Strong written and verbal communication skills
    • Highly organized with strong planning and execution skills
    • Experience managing and working in collaboration with creative agencies
    • Strong Microsoft Office skills including Word, PowerPoint and Excel
    • Adobe Photoshop, Adobe Illustrator, Adobe Acrobat an asset but not required 
    • French is an asset

    LG Electronics Canada Inc., is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA ), and the Ontario Human Rights Code , LG Electronics Canada Inc., will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform LG’s Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.

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