LGE Canada

Brand Marketing Manager, Home Appliances, Contract to Permanent

CA-ON-Toronto
2 weeks ago
Job ID
2017-1552
# Positions
1
Category
Marketing

Overview

The Brand Marketing Manager is responsible for developing and implementing the division’s marketing strategy. This includes planning and directing development of brand-building programs including advertising, public relations, trade shows, merchandising, promotions, online programs, research, packaging and trade marketing. This person is responsible for building a world-class marketing organization through self development and the development of others.

This is a 1 year contract to permanent position with benefits.

Responsibilities

Brand Leadership

  • Effectively market the company’s products to defined target segments based on consumer purchase behaviors and an understanding of the demographic and psychographic profiles of targeted consumers.
  • Ensure all products and all touch-points to the consumer are consistent with the company’s marketing/messaging strategy and brand and product strategy.

Brand Execution

  • Work with the senior management team to develop and execute marketing strategies, tactics and plans for the business and ensure they are consistent with the overarching corporate strategy.
  • Develop a marketing plan which is designed to increase revenue opportunities and market share
  • Create a branding strategy that leverages the core strengths of the brand while positioning it for future growth and ensure all touch-points to the consumer properly execute on the company’s brand strategy.

Planning

  • Direct co-branded marketing programs with customers.
  • Collaborate and develop direct marketing communications strategy.
  • Collaborate and develop activities related to advertising, public relations, sponsorships, tradeshows and sales support.
  • Direct product launches including marketing messages, product reviews and article placements.

Analysis

  • Manage Advertising, Media, and Research agencies.
  • Oversee the development of marketing materials, including brochures, advertising, store posters, packaging, and other relevant materials.
  • Collaborate and develop promotional and sales activities to meet marketing strategy.
  • Gather relevant data for customer segments and actively monitor and analyze this data to refine marketing strategy and generate consumer insights

Qualifications

  • An undergraduate degree is required
  • Minimum of 5- 7 years of brand management experience with demonstrated record of positive business results.
  • Experience with consumer marketing experience. Specifically in the areas of: targeting; brand strategy and positioning; concept development and testing; marketing plan development, execution and post-analysis; testing, evaluating and advocating breakthrough new marketing programs.
  • Prior experience managing and energizing a broad range of advertising, media, promotion and Public Relations agencies.
  • Strong relationship management skills, both internal and external, including the ability to respond effectively to the most sensitive inquiries or complaints.
  • Strong management capabilities demonstrated through the implementation of company-wide initiatives and implementations within project time lines and budget.
  • Strong analytical skills in applying principles of logic or scientific thinking, including advanced mathematical concepts, to a wide range of intellectual and practical problems.
  • Superior language skills in making effective and persuasive speeches and presentations on controversial or complex topics to senior management, board of directors and other entities.
  • The ability to professionally grow into broader responsibilities
  • A track record of leading marketing efforts in a customer service-oriented environment.
  • Track record of identifying and successfully developing talent
  • History of presenting fresh perspective to existing industries and products.

 

 

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